The Quality of the content created by the seller has a great impact on the decision of buying made by the customer so you should always keep that in mind while creating your products.
The content consists of 5 parts:
- Key Features/highlights/short description
- Package content
1- A mistake many suppliers make is adding the brand to the name, there is already a field for that and the brand is added automatically, add any details in the name that would help the customer make the decision of buying.
2- Make sure to use the highlights to have all the key features of the products visible for the customer.
3- If your products come with a package that has many items, make sure to include that in the package content field. (very important for electronics)
4- Things to keep in mind while writing the description:
- Write in HTML code
- Add images to the description if possible
- Add titles and Make them bold
- Use bullets when adding details
- Make sure everything is organized and clear for the customer.
5- Add more images, the images you add are the only way for the customer to see the products so include images that show the products from all sides, and follow the guidelines.
Whenever you create a new product go to www.Jumia.com.gh and look at how the products are created and simply create similar content.